Orion The Studio Is Now ROSNAIRE: A New Name for my Independent European Creative Studio
There is something quite personal about giving your business a name. Even more so when you decide, after everything you have built under it, that it is time for a new one. Today, I am very happy to introduce ROSNAIRE, formerly known as Orion The Studio.
A new name, a new visual identity, and a new chapter for the independent creative studio I founded. But before I tell you about ROSNAIRE, I want to tell you a little about how we got here.
From Orion The Studio to ROSNAIRE
When I started Orion The Studio, I was at a very different point in my creative career.
I knew the kind of work I wanted to create, and I knew how much I cared about the details, but there was still so much I wanted to discover about myself as a designer, the businesses I wanted to work with, and the studio I hoped to build.
Over time, that began to change.
I started working with founders and businesses from different parts of the world, each with their own ambitions, challenges, ideas and stories. Some were building something entirely new. Others had already created successful businesses and were looking for a different direction. Every project taught me something.
Not only about design, but about business, people, perception, and the responsibility that comes with helping someone shape the identity of something they have worked so hard to build.
And somewhere along the way, I realised that the studio had grown beyond the name I originally gave it.
Why ROSNAIRE?
ROSNAIRE is a name that grew from my own surname. I wanted the studio's identity to become more personal, because the way I work has always been personal.
I am deeply involved in every project I take on. I want to understand the people behind a business, what they are trying to achieve, the market they operate in, and what makes their work different. I don't believe good branding begins with choosing a beautiful typeface or designing a logo. For me, it begins with understanding what we are designing for.
As the studio developed, I felt increasingly certain that its name should reflect the person, perspective and creative thinking behind the work. That is how ROSNAIRE came to life.
It is not a completely new business replacing an old one. ROSNAIRE is the continuation of Orion The Studio, with the same founder, the same dedication to its clients, and a clearer vision for the future.
What Does ROSNAIRE Do?
ROSNAIRE is an independent European premium branding and creative studio specialising in brand strategy, brand identity, art direction, web design, packaging and print design.
I work with ambitious founders, established businesses and emerging brands that want to build a distinctive identity and develop a stronger visual presence.
The studio works across several industries, with a particular interest in:
Hospitality: boutique hotels, restaurants, fine dining concepts and independent cafés.
Fashion and lifestyle: clothing labels, accessories, jewellery and design-led businesses.
Beauty and skincare: cosmetics, wellness and personal care brands.
Product-led businesses: packaging, printed materials, visual identities and digital experiences.
My work can begin with a brand's positioning and continue through its identity, website, packaging, campaigns and the physical materials that customers interact with.
I also offer creative advisory and ongoing art direction for businesses that already have an identity but need a new perspective or a creative partner to help them move forward. Some projects require an entire brand world to be built from the beginning. Others need a very specific piece of that world to be reconsidered.
I find both equally interesting.
The Thinking Behind the Work
One thing that has not changed with the new name is how I approach design. I never start a branding project by designing a logo. I want to understand what I am designing for first.
I look at the business itself, the market it exists in, its competitors and, most importantly, how it needs to be perceived. I find this part just as important as the visual work that follows. It gives us something concrete to design from rather than simply choosing an aesthetic we happen to like.
From there, I explore different visual directions, develop concepts and work closely with my clients to build something that belongs to their business. The research, conversations and decisions are all part of the work.
I want clients to leave with more than a collection of design files. I want them to understand their brand better and have a visual system they can confidently continue working with.
A New Visual Language for ROSNAIRE
With the new name comes a new identity for the studio itself. For ROSNAIRE, I have been exploring the relationship between editorial design and European heritage. I love the history of typography, traditional printing techniques, beautifully made books, archival materials and the small details that give physical objects their character.
At the same time, I am drawn to contemporary editorial photography, unexpected compositions, modern art direction and the freedom to experiment with scale and space. Rather than choosing between these worlds, I wanted to bring them together.
The result is a visual language that takes inspiration from the past without trying to recreate it. You will see this direction develop across the ROSNAIRE website, its photography, printed materials, journal and future studio projects.
And I am particularly excited about exploring more physical applications of design, including paper, packaging, print and objects that people can actually hold.
Europe-Based, Working Worldwide
ROSNAIRE is an independent European creative studio working with clients internationally.
My work and collaborations have connected me with founders and businesses across different countries, cultures and industries, something I value enormously. Whether we are working together on a complete brand identity, a website, a packaging concept or a creative direction, the principle remains the same: close collaboration, thoughtful research and genuine attention to the business behind the project.
I intend to keep that personal involvement at the centre of ROSNAIRE as the studio continues to grow.
A New Name. The Same Studio Behind the Work.
To everyone who has been part of Orion The Studio, whether as a client, collaborator, fellow creative or someone following along, thank you. This first chapter gave me opportunities, experiences and relationships I could never have imagined when I started.
I am bringing all of that with me into ROSNAIRE. The name has changed, and the creative direction is evolving, but the person behind the work remains the same. Orion The Studio is now ROSNAIRE. And I am looking forward to everything we will create next.
With love,
Regina Rozner
Founder & Creative Director
ROSNAIRE
Independent European Creative Studio
Brand Strategy · Brand Identity · Art Direction · Web Design · Packaging & Print
